Advertisers are the interpreters of our dreams. . . . Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept bright as a sword.
The Secret Battle For The American Mind — An Interview With John Stauber
Public relations is now inseparable from the business of lobbying, creating public policy, and getting candidates elected to public office. The PR industry just might be the single most powerful political institution in the world. It expropriates and exploits the democratic rights of millions on behalf of big business by fooling the public about the issues.
Liberation marketing takes the old mass-culture critique — consumerism as conformity — fully into account, acknowledges it, addresses it, and solves it. Liberation marketing imagines consumers breaking free from the old order, tearing loose from the shackles with which capitalism has bound us, escaping the routine of bureaucracy and hierarchy, getting in touch with our true selves, and, finally, finding authenticity, that holiest of consumer grails.
Carlos Castaneda has died. There aren’t many to bear witness to or for him, because he didn’t allow many witnesses. One met him by invitation, usually, and even that was more fluke than not. Those invited were of all sorts. I happened to be one, for reasons that weren’t clear to me and probably aren’t important. Perhaps I was called to be a witness?