Paul Hawken On Reshaping The Economy
I don’t believe you can train anybody, especially people in business. You can only present and embody ideas. I try to help people understand the idea that valuing and conserving our stock of natural capital can lead to astonishing breakthroughs in processes, products, and design. Again, people move toward possibility. Once they see that we can actually improve the quality of life for everyone on earth by using radically less “life,” they get excited.