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Will An Apple Turnover A Day Keep The Doctor Away?

Initial decisions about what we will eat are made by the supermarket chains when they divvy up their shelf space. And these decisions are based on different values than we would apply. More often than not, the result is one row of fresh fruits and vegetables and ten or twelve rows of boxes and cans.

The Riddle Of Capitalism

Editor’s Note

A Banana By Any Other Name

The Case Against Brand-Name Vegetables

Four years after the Chiquita campaign had been launched, United had captured nearly a third of the country’s market at prices 10 to 15% higher than other bananas. Through brand name promotion, United had convinced consumers to pay more for Chiquitas than other bananas and to like doing it.

Kicking The Corpse, Or Is This Love?

I’m having a hard time writing this. I think I’ve figured out why. I want it to be a eulogy, but I can’t stop kicking the corpse. I want you to care that another American newspaper has expired. But I wonder if I care.

“The Business Of America . . .

Open Letter To The President (II)

There are those of us, not many formerly counted among your admirers, who to date take heart from reports of your activities which mayhap (dare we so hope?) indicate the formulation of a Coolidgean policy of saying little and doing less.

Publishing, Hopefully Not Perishing

The Small Press Movement

I can’t remember the first time I heard someone say that the conglomerates (giant U.S. corporations like Xerox) were buying out the big New York publishing houses, the ones that 20 or so years ago were a fairly reliable place to publish a first novel, a well-written book, something that might someday be known as a great book, as “literature.”

Right Livelihood

Food Co-ops

Food co-ops became popular during the past decade as an alternative to supermarkets and retail natural food stores. What draws people to them are lower prices, democratic participation, friendly atmosphere, higher quality, and other factors.

On Selling Advertising

Advertising, hmmm. Never thought I’d be an advertising salesman, but it comes with the territory. When COSMEP South — the newsletter of the Committee of Small Magazine Editors and Publishers — asked for my thoughts on advertising, I pulled this out of my bottom drawer.

Unconditional Guarantee